Wellborn Cabinet, Inc. National Sales Meeting was on November 11, 2015. Wellborn Cabinet hosts an annual sales meeting with the sales team to go over the new and upcoming products, sales goals, company programs and other related topics. The guest speaker was Preston Swincher from Dallas, Texas. He spoke about how each generation views his/her job and home, and how each generation has a different insight on life. Swincher studies each generation to figure out what makes each group significant. He focused on the millennials (Generation Y) and how they look for beautiful cabinetry, and spoke about the extent of research will they endure. He informed the team that Generation Y likes simplicity and ready to-go cabinetry. They like for cabinetry to be laid out for them, in order to make it easy to visualize what they want in their home. His ingenious humor created a powerful motivational speech to help encourage and enlighten our sales team to take steps that will appeal to every generation, which will help reassure customers that quality is what each individual needs in cabinetry.
Ashland, AL: Wellborn Cabinet is proud to announce a new Medium Density Fiberboard (MDF) door style called Alto. It is a Full Overlay Slab MDF door style. Alto has been added to the Select Series to occupy the additional need for a simple door style. The finish availability will follow all MDF paints in the Select Series. This new door style will be available November 2, 2015.
Wellborn Cabinet, Inc. Introduces Bedford Arch and Square Additional Changes
October 5, 2015
Ashland, AL: Wellborn Cabinet is excited to announce that Bedford Arch and Bedford Square door styles will be made on new wood species, Cherry, Oak and Hickory. The two door styles will have a new edge profile that is a simple one step down to give it more of a transitional style that many customers have asked for in the past. Also, Bedford Arch and Bedford Square will offer a Classic Drawer Front Option. This gives customers a beautiful 5-piece drawer front that they may use on the cabinetry.
Wellborn Cabinet, Inc. Introduces Hancock, Bishop, and Trestle
October 5, 2015
Ashland, AL: Wellborn Cabinet, Inc. is excited to announce the three new door styles in Medium Density Fiberboard (MDF): Hancock, Bishop and Trestle. Hancock will be available in the Select Series and Wellborn Closets. Bishop and Trestle are available in Select Series, Premier Series, Wellborn Closets, Estate Collection and Elegant Bath Collection. These three door styles are a 5-piece Full Overlay Medium Density Fiberboard with a standard Slab Drawer Front, as well as, Classic Drawer Front Option. The paint and paints with glazes availability will follow current Medium Density Fiberboard finishes for each series or brand. The advantage of using MDF is the ability to paint the MDF to produce a smooth, quality surface on the cabinetry. Paint has grown to be 40% demand in the kitchen and bath selection. These new door styles are available as of October 5, 2015.
Ashland, AL: Wellborn Cabinet, Inc. is excited to announce a new finish called Onyx. Onyx is a black paint that will be available with and without Finish Techniques. Using finish techniques, on Onyx, helps incorporate the natural color of the wood. Onyx will be available in the Select Series, Premier Series, Wellborn Closets, Estate Collection and Elegant Bath Collection. The Onyx finish will be offered on Maple, Character Maple, Oak, Cherry, Character Cherry and Hickory. It will be available on September 21, 2015.
Wellborn Cabinet, Inc. Introduces Shadow and Shadow Charcoal in Select
September 21, 2015
Ashland, AL: Wellborn Cabinet, Inc. is pleased to announce that Shadow and Shadow Charcoal will now be featured in the Select Series. Bringing these stains and stains with glazes to the Select Series opens up room for more designs, at different price levels. Shadow is a dark gray stain topped with a low sheen. For a touch of detail, Shadow Charcoal, which is the same Shadow stain, is finished off with a black Charcoal glaze. These stains and stains with glazes will be available on Cherry, Maple, Oak and Hickory. Shadow and Shadow Charcoal are available in the Select Series as of September 21, 2015.