Social Media Tips Your Company Can’t Afford To Ignore: Executing With Excellence

After my last article on social media tips for beginners, I thought we could step a bit deeper into the depths of the social media ocean and come up with a few pearls of wisdom. Some of these tips can be executed right away, but others will take time and you’ll need to build upon your skills in order to reap the full benefits. You’ve already gotten your feet wet, so now it’s time to dive right in with 10 more tips to take your social media game to the next level!

  1. Remember the Reason: Relationships are the name of the game in social media, so no matter how badly you want to master this new craft for your business, don’t forget to approach it with a spirit of helpfulness and friendliness. The point of social media is to put a human voice and face to your brand. Don’t let the stuffiness of day to day buying and selling overwhelm your presence.
  2. Collect Data. This is one of the most valuable functions of social media. The data you can gather on your demographic and target audience is priceless. In addition to the standard age and gender questions, you can find out what makes your customers tick. You can find out what their pain points are, what their questions are, what they relate and react to. Don’t let this data go by the wayside. Record it and return to it often.
  3. Act On Your Data. When you find a new nugget of wisdom about your audience, don’t just write it in your notebook. Act on it. Adjust your efforts to fill this need, answer this question, or offer the type of information that their craving. This will help you produce quality over quantity in terms of content.
  4. Focus on campaigns that run across all social media channels. As we discussed in the last article, you shouldn’t try to build a strong presence on all channels. Stick to 3 or 4 to start off with. Create a campaign that can be translated onto all your targeted platforms. But beware, you can’t typically take the same photo and content and successfully post it on all channels. Different word limits, ideal photo sizes and key hashtags will differ on these channels, so adjust accordingly. Keeping the message the same on all channels will promote easy recognition of your brand and it’s values.social media
  5. Research Repeatedly. We covered researching before planning in the last article, but research should be a regular part of your social media journey. Continue to research your competitors and see what is and what is not working for them. Research the best hashtags to use. You can find this on sites like com or hashtagify.me. Using appropriate hashtags can spread your content much farther than your immediate followers.
  6. Use calls to action! As in any advertising medium, use calls to action and a sense of urgency to drive your potential customers into the buying funnel. While social media is not all about buying and selling, but when your posts directly relate to your products or services, there is no harm in adding a simple call to action. It can be as easy as “Click to shop more of these _____” or “Sign up today for more ways to save!”. Getting them to convert to your website or email list is the name of the game. Guide them in the right direction with a little encouragement!
  7. Test different image shapes, sizes, fonts, colors and even emojis to maximize your reach or gain quick recognition with your followers. Sometimes the small things make you stand out and can break through the clutter in a newsfeed or timeline.  In our “Before and After” and “This or That” posts, we found that if we made our image twice the height of a standard Facebook image, our reach would triple or even quadruple! This happens because more than half of all Facebook users are on mobile. When you view this post on mobile, it entices you to click to see the “after” or the “that” image that you can’t see due to the size. The key is to put the “AFTER” or “THAT” text in the middle of the photo, so that people will understand that there is something to see below. When people are constantly clicking on your image, they’re telling Facebook that they value your content, and Facebook recognizes it as more important, making the reach skyrocket. In addition, those who click your post are served more of your content in the future because Facebook knows that they feel it is relevant. Without testing, trial and error, and closely monitoring the way that our fans are interacting with our content, we would have missed this awesome realization!
  8. Use contents to grow reach, engagement and the “fun factor”. Simple giveaways can be extremely powerful. Many contests will tell fans to like, comment and share to have a chance to win. These posts can get hundreds of thousands of interactions, with most of the giveaway prizes worth only a few hundred dollars. That kind of engagement is worth every penny.giveaway
  9. Make it trackable. Make sure that if you’re promoting contests, giveaways, discounts or specials on your social media accounts, that you have promo codes associated with them for your sales staff. This will allow you to see how many people are claiming this discount in store. This allows you to see which channels are working well for your target audience, or what categories are especially of interest.
  10. Cross Promote Social Media Channels With On And Offline Channels! I can’t stress this one enough. If you are going to take the time to use social media, make sure you get the biggest reach possible. This can be done by sending email blasts about your social activity, putting social share and follow buttons on all of your blogs, images, products, and pages on your website, putting social icons in your email signature (all staff should have this with an invitation for the recipient to follow for “Daily Design Inspiration” or whatever your company provides via social media.) You can also tie this to your other advertising channels, such as TV commercials, radio ads, or in store signage. This makes it easier for customers to follow you no matter where they are when they see your message or interact with your business.Social Media 

 

 

 

 

 

 

 

Good luck in your social media journey! If you have patience, persistence and dedication to follow the tips that I’ve laid out, I’m confident that your social presence will continue to rise daily. Don’t lose faith if things don’t take off over night. This is a marathon, not a sprint, so don’t burn yourself out in the beginning. Have a plan and pace yourself so that you will be sure to endure in your efforts for years to come. Pleasant posting!

Written By: Allie Bloyd

Allie is the Marketing Director at Builders Surplus. Builders Surplus is a full service remodeling and renovation company in Louisville, Ky and Newport, Ky, which also serves Cincinnati, Oh. Builders Surplus focuses mainly on Kitchen and Bathroom Design, Flooring, Windows, Doors, and Tile. If you have any questions for the author, feel free to comment below!

 

 

The 5 Smartest Solutions Your Cabinets Need, Now

The word “cabinet” doesn’t exactly connotate technical innovation–but perhaps it should. After all, we’re living in the technology age so why aren’t your cabinets? Below, you’ll find 5 of the smartest solutions for your cabinets and where you can go to get in on the action.

5. LED Lighting

You want an easy way to brighten those countertops, and we hear you! You want to brighten your dark drawers, we hear you even louder! Turn to LED lighting to illuminate every area of your kitchen. Many cabinet companies are manufacturing LED lighting ready solutions with pre-drilled and routed mounting locations for fixtures and wires. LED lighting is also an easy retrofit as well. There are a variety of styles to choose from and they’re all available at your professional cabinet hardware dealers.

 

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4. Drawer Organizers

Keep your stuff stored with style. Drawer organizers come in a variety of shapes and sizes and are designed to keep your clutter more organized. Out of control spice drawer? They have an organizer for that. Lots of charging cords and headphone sets mixed together? There’s a drawer organizer for that too!

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3. Blum Servo-Drive

Do you ever wish you had an electrical opening support system for your cabinets and drawers? Doors and drawers that open automatically with just a light touch or a gentle pull of the handle? Check out Blum (pronounced bloom) self-opening cabinets and drawers, for an elegant must have addition to your kitchen or bathroom.

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2. Glideware

Stacking and scratching your precious pots and pans is annoying. Plus, the one pot or pan you need ALWAYS seems to be on the bottom of the pile. Quit stacking and start organizing with Glideware. These products will not only revolutionize your cabinet space, they’ll also make every single cook in your life jealous.

*This will be available to order: May 2, 2016.

 

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1. Docking Drawer Power Outlets

Is technological clutter overtaking your counter tops? Why not de-clutter with an in-drawer power outlet? Until Docking Drawer, there was not a safe way to install an outlet inside a cabinet or drawer. Now there is a purpose built solution that is listed to the UL 962.a standard. Passing inspections is a snap with long lasting and reliable in-drawer electrical outlets (plus new eye-catching outlet covers in multiple colors) by Docking Drawer.

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About Docking Drawer

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Docking Drawer is the in-drawer electrical outlet market leader offering a full array of ETL Listed solutions charging and powering today’s connected lifestyle. Our simple-to-specify outlets offer a safe and reliable way to add movable outlets inside drawers to keep your home and business organized. With a variety of charge and power applications, Docking Drawer can be installed in kitchens, baths, closets, or professional locker rooms and medical facilities providing an innovative and functional power source with a clutter-free aesthetic.

To learn more about Docking Drawer, check out their website: http://www.dockingdrawer.com/

Wellborn offers several accessories for your drawers, to learn more about each option, check out Wellborn Cabinet’s website at http://www.wellborn.com/

 

Designs and Styles of Kitchen Range Hoods

Designs & Styles of Kitchen Range Hoods

Designing a kitchen can be fun and overwhelming at the same time. It’s exciting to customize your kitchen to your own desires and needs, but it can also make your head spin to think about all of the options available to you. The following post tries to break down the designs and styles of kitchen range hoods to help you make your kitchen decorating decisions.

Mounting Styles

Range hoods are classified by how they are mounted in the kitchen. Range hoods fall into one of the following styles:

Wall Mount Range Hoods: These are mounted on the wall in the kitchen, right above the cooking surface. Ducted wall mount range hoods ventilate air to the outside of the home through ductwork. It’s common for a telescopic chimney to hide this ductwork.

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Under Cabinet Range Hoods: These are also mounted on a wall in the kitchen and above the cooking surface. These are small units that fit directly beneath a kitchen cabinet. They take up less space than a wall mounted range hood, and they may ventilate air using ductwork that runs through the ceiling or the wall of the home.

Island Range Hoods: Island range hoods are mounted from the ceiling above a cooking surface on a kitchen island. These also include a telescopic decorative chimney to hide the ductwork. It’s common for island range hoods to become the main focal point of a kitchen design because of their position in the room.

Photo from Range Hoods Inc. Customer
Photo from Range Hoods Inc. Customer

Insert Liner Range Hoods: An insert liner range hood is a small model that is often covered up with a decorative range hood exterior. Insert liner range hoods can be hidden from view because of their size and the fact that the controls are on the bottom of the unit. These models usually come with lighting, just like other range hood models. Also, they may fit where an under cabinet range hood model would not.

Design Styles

In addition to mounting styles, range hoods differ stylistically. There is a range hood design out there for any kitchen type.

Copper Range Hoods: Copper range hoods add personality and warmth to a kitchen. The strapping and rivets create a rustic feel. These also fit in well in Tuscan kitchen designs.

Photo from Range Hoods Inc.
Photo from Range Hoods Inc.

Stainless steel: Most of the range hoods in the photos in this blog post have been stainless steel range hoods. Stainless steel is a great material for kitchen range hoods because it’s durable and it contributes to clean design.

Exterior range hoods: The possibilities are endless when it comes to custom range hood exteriors. You can purchase or create an exterior to cover an under cabinet range hood or an insert liner range hood. (See the example of an insert liner range hood above.)

Tempered Glass Canopy: Tempered glass adds another dimension to the kitchen design, and it looks great on both wall mounted range hoods and island range hoods. This can make a big splash on an island range hood, which can become the focal point of the kitchen design.

Photo from Range Hoods Inc
Photo from Range Hoods Inc

Range hoods remove heat, grease, smoke and smells from the kitchen during cooking. As the above examples show, the range hood can accomplish this job in style. Choose a range hood model that matches your personal style and your overall kitchen design scheme.

Author Bio

Range Hoods Inc is the largest online distributor of kitchen range hoods, and we house an impressive inventory in Southern California. Most of our range hood ship for free. You can learn more about us on our blog here and on our Facebook, Twitter or Google +.

Define Your Unique Style

When thinking about your dream kitchen, what type of cabinets come to mind?

Is it rich dark stained cherry wood?

Maybe it is a clean crisp white paint?

Do you picture yourself having a rustic kitchen complemented by different techniques?

You are not defined by any specific design style and have the freedom to come up with your own. To some of us, that vision may still be undiscovered. Whatever your style, here are a couple of categories to help you determine the look you imagine your kitchen to have.

Stains

Green Haven Home Kitchen Perimeter: Hanover Beaded Inset Door Style in Maple with Evergreen stain and Java glaze Island: Hanover Beaded Inset Door Style in Cherry with an Espresso stain

Sometimes all a cabinet needs is a simple stain to allow the true beauty and character of the wood to shine through. Dark, medium and light tone stains each can create a completely different look depending on what they are paired with. Your style can contain a kitchen with all stained cabinets, or an island can be the perfect place for a stain to pop out amongst a beautiful paint color.

Paints

You can’t go wrong with a paint. A timeless white or neutral is something that will catch everyone’s attention for the life of the cabinetry. Tired of playing it safe? Maybe a bright bold color is what you need to craft an environment created by your own inspiration.

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Wellborn Cabinet, Inc. offers ColorInspire, a program that allows you to choose from the color decks of Benjamin Moore, Sherwin Williams and Valspar making your imagination your only limit.

Techniques

A number of techniques can be added to a cabinet to add character and a certain look. These techniques include rub through, spattering, burnishing, dry brushing, small dents, worm holes, carved edges, rasping and glazing. Each of these techniques create a unique, one of a kind look for cabinetry allowing your personality to shine.

Antique Finish Technique
Vintage Finish Technique
Olde World Finish Technique
Seaside Finish Technique

Cottage, Heirloom and our Carriage Finish Technique.

Add a special touch

Aside from stains, techniques and paints, there are a number of different glazes that can be added to give detail to the cabinet design. Wellborn’s Brush Finish, a special application of Fawn glaze on top of a paint, is the perfect addition to any door style. Brush Finish is available on Glacier, Divinity, Crème and Vanilla. It gives the paint an overlay of a subtle brush stroke of glaze providing depth to the finish. This is accomplished by hand brushing each individual cabinet giving each a unique overall look.

Maybe it’s time to “Define your Unique Style.”

Ashley Robinson, Public Relations and Social Media Specialist

arobinson@wellborn.com

Houzz Kitchen of the Week – Coast Design Kitchen and Bath

The Houzz Kitchen of the Week is from Coast Design Kitchen & Bath in Mobile Alabama, a timeless traditional kitchen that flows elegantly with the interior design of the entire home.

The cabinetry is from our Estate Collection – Cabinetry Name is Rose Hall Maple Beaded Inset with our Creme Mocha finish.
Personalized design details – from wall cabinet mouldings to legs – top to bottom this kitchen packs punch.
Lit wall stack cabinets create a wonderful warm glow that fills the whole room.
Flutes, legs and an open bookcase create an inviting island for cooks, diners and observers.
A mantel hood can be beautiful and work hard  – – – from the moulding detail, arch valance, to the side columns that contain storage area for spices and other cooking necessities – – – in love with it all!

Make Room for More Media

Media Centers and Gathering Spaces are evolving with Technology – no longer do you have to gather around the television in a central location to watch your favorite show……you can access television shows, movies, videos, etc. anywhere in your home depending upon what you have equipped your home with from cable, satellite and wireless internet…… While these advancements are pretty phenomenal this is changing how we interact with our family and even socialize with guests.

When designing these spaces it’s important to take into consideration the old and new for a collective balance of technology for all to enjoy.

A central located television is still a wonderful way to enjoy your favorite shows or movies together on the weekend when you finally have time to sit down and take a break.

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Provide adequate seating for the media center but also provide seating & surfaces for other tasks on laptops, tablets, etc. So all can still be in a central location and you are able to still be close to each other.

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When Space is precious and every inch counts design spaces that can serve several functions for all in your home.

Entertaining, Working and Storage have all been covered with ease in this space.

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Embrace technology and the convenience that it can bring but remember what is truly important and that’s time with family and friends!

Banquette Seating Made to Fit

Stylish design ideas can create a style all your own and a space you can live in.

Banquette Seating from Wellborn is a great way to utilize space for diners, blend different types of seating in one area, offer storage options below the seating and create a consistent design theme throughout your space.

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Wellborn Wainscoting weaves a design theme through a space gently without being too much or too little….. just enough……

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So it’s time to create your style and a space you’ll live in and love for years to come!

2013 Design Contest Winner: Katrina Hosea – Other Rooms: Honorable Mention

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Designer: Katrina Hosea

Dealer: BeeTree Homes, Jacksonville, Florida

Problem: A kitchen that didn’t function well for entertaining. If you sat at the island, guest could
not maneuver behind you. The breakfast nook was small and could only house two and it also
blocked the view of the water. Client had a challenge with refrigerator location, when you
opened the door, she would hit the kitchen chair.
Solution: We removed the breakfast nook and squared of the back of the house, we removed the
exterior wall opposite the bar area and extended the kitchen 4 feet into the covered lanai.

Problem: One entrance two and from kitchen thus preventing a flow for entertaining; and also preventing lighting from entering the kitchen.
Solution: We created an opening between the kitchen and dining area, to allow for cross lighting,
and it allowed for a better flow for entertaining When we went into the covered lanai we also
gained two feet to widen the current entrance from 26 inches to 40. This helped immensely.

Problem: Client was downsizing from a 6,000 house into a 2600 sq ft zero lot line home on the
water way. She was so concerned with the lack of cabinetry storage.

Solution: The exterior wall that we bumped out allowed us to have a larger walk way for a bar as
well as it created an extra 18 inches. We designed a cabinet that was reduced depth that would
house her cook books, designer glass wear and serving platters for entertaining.

Problem: Client wanted china hutch but the view of the waterway was so spectacular and were I
placed the kitchen sink caused a problem with her viewing a wall or cabinets.
Solution: I designed a wall that allowed for access to the water view and storage. I ordered
peninsula cabinets void the glass doors on the back. Installed plexi glass on the back and placed
the cabinets over a frameless window. Now, the client has storage and a view.

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2013 Design Contest Winner: Glen Lumia – Other Rooms – 3rd Place

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Designer: Glen Lumia

Dealer: Creative Design Construction, Northvale, New Jersey

Design Goals and Details: We had a blank canvas to work with in designing the bar for our clients, as it was incorporated in a full scale renovation of the basement. The focal point of the space features a custom wet bar with raised granite to create a dramatic space for entertaining family and friends. It includes a beverage center, ice machine, and plenty of additional seating for guests. The bar features the Hanover door style in Cherry, highlighted with an Espresso finish. We incorporated glass upper cabinets to show off the client’s stemware and achieve the modern vision the client’s hoped for.

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2013 Design Contest Winner: Matthew Adler – Other Rooms – 2nd Place

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Congratulations Matthew!

Matthew Adler
Schell Brothers, Rehoboth Beach, Delaware
Design Goals and Details: 

There were a number of goals to this space. We need to create a study that could accommodate
both her and him, provide lots of storage and allows him views out the back of the house towards
the water even when privacy is needed.

The study was designed with built ins flanking each of the shorter walls while leaving space in the center for a desk for him. On the side walls we created a desk area for her, lots of file drawers and storage for all the items they have. This was finished with light rail and bullet lighting to provide undercabinet lighting for the countertops.

The ceiling was lined in stain grade v-groove wood boards in a barrel so we added Wellborn
crown to each wall run and hid ambient lighting behind it to illuminate onto the ceiling. The rich,
Sable finish offered a nice contrast to the knotty cedar on the ceiling and let the cabinets stand
out. The client wanted a desk to match the cabinets so a freestanding desk was created with base
cabinets and a Wellborn wainscot panel. We finished off the desk top with a Wellborn top and
applied the edge molding in the field giving the whole room a cohesive look.

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