Ways to Make Your Bathroom Look Bigger Through Cabinets and Storage

The bathroom is many people’s comfort zones. Evidently, it will not be called comfort rooms if it is not. Many prefer this part of the home to be as spacious as possible, but, the reality is, most often than not, this room compensates to the lack thereof.

Fret not! You don’t really need to knock down some walls to expand the room. One of the most common techniques—and the most functional one too: proper cabinet and storage placement.

Here are some tips for your mind to think your bathroom is bigger than what it really is:

Choose/Paint the cabinet doors monochromatic with the lightest shade possible.

Following the theme of your bathroom, choose cabinets that goes and blends in mono-chromatically. If it’s possible, go with the lightest shade possible. The color white (or light colors) reflects light, be it natural light from the sun or supplied by lighting fixtures. If the light touch cabinet surfaces, it will bounce back, making the room seem brighter, hence bigger and more spacious. If you want to trick your mind into thinking that your bathroom is actually bigger, install white tiles, paint your walls and your ceilings white.

If you have wooden cabinetry, opt for using lighter woods as opposed to dark colored woods.  A light colored wood will allow for more light to reflect off of surfaces and will not make the room look more cramped than it already is.

2014 Palmetto Bluff Idea House. Upstairs Girls bathroom overall2014 Palmetto Bluff Idea House. Upstairs girls room2014 Palmetto Bluff Idea House. Upstairs girls bathroom
Wellborn Cabinet, Inc. featured in the 2014 Southern Living Idea House

Stay with the same tone and color.

If white is not your thing, you can choose any color to paint your bathroom. But, keep in mind that the lighter it is the better it would be for the illusion of a much spacious room. Try to keep the decor in one shade. According to experts, painting everything with a unifying color will make those unusual shapes disappear, and the space will visually expand. “It cuts down on the number of transitions and planes intersecting, therefore creating a cleaner, more expansive upper space in the room,” they advise.

Keep in mind, though, that even monochromatic dark shades will make your bathroom look smaller, so going as light as possible is the best way to go.

Place cabinets strategically.

Think of the spaces in your bathroom that you don’t usually go to—say for example, above the doorway. Typically, the space above a doorway is vacant.  Especially, if you have higher ceilings than the minimum clearance you can install decorative storage shelves to house bath tub salts, scrubs etc. You can also use the shelf for storing extra toilet paper and cleaners to free up valuable storage area below the sink

Maximize vertical space.

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Wellborn Cabinet, Inc. – Elegant Bath Collection

Consider having cabinetry built to extend up to the ceiling. Adding color at a vertical height will cause the eye to go up and therefore enlarge the bathroom space and feel. It is also a wise use of the space above head, which will not make you feel cramped inside the bathroom.

Consider open storage cabinets.

Open storage shelves trick the mind that it is not occupying as much space as possible, because the eyes see what’s beneath it. At the same time, it allows owners to use it as a display rack, as well as to keep the necessities in a decorative manner. But, keep in mind that if you decide on open storage for your bathroom, you should be mindful of clutter and adding too many items on the shelves.

Wellborn Cabinet, Inc. featured in the 2016 Southern Living Idea House
Wellborn Cabinet, Inc. featured in the 2016 Southern Living Idea House

SOURCES: 

About the Author:

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James Coleman – Senior Director of Relations and Business Development of Luxury Commercial Bath

James Coleman is the Senior Director of Relations and Business Development of Luxury Commercial Bath, and the President of DIRECT Show Flooring. Luxury Commercial Bath has been proven a leader in the Hospitality Bathroom Remodeling Industry and aims to provide the best services for bathroom remodeling in the hospitality industry (director which involves hotels, restaurants, bars, etc.).

A Guide To Choosing The Right Door Style For You

Recessed panel door styles, often referred to as Shaker, are one of the most popular cabinet styles.  Loved by many homeowners because of its simple clean lines and sharp squared edges. Wellborn Cabinet has the perfect door to suit this style “Prairie”, which transcends all 3 Wellborn Cabinet series: Select, Premier, and Estate.  It is available in a multitude of wood species, stain colors, and painted finishes. This door style comes with a slab style drawer front for the purist approach and more modern look, but Wellborn Cabinet does give you the option to change the drawer front to a five-piece configuration consisting of recessed center panel. Therefore the drawer and door would come in the same profiling for a seamless classic look.

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Prairie door style in Cherry with a Caramel stain
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Prairie door style in Cherry with a Sienna stain and Charcoal glaze

 

 

 

 

 

 

 

One advantage of the Prairie door style is that it blends in perfectly for almost all types of decors. Whether you have a classic country kitchen, an airy farmhouse kitchen or a modern chic bathroom, this cabinet will fit right in. Change the wood species to Oak or Hickory for distinct texture and graining, providing a welcome transition from the surrounding surfaces.

Paints and Stains

Recessed panel door styles, like the Prairie, Hancock, Bristol and Bishop to name a few, come in a wide variety of painted, stained, and glazed color hues to choose from. However, if you have your heart set on that special paint color, then no need to worry because Color Inspire is the custom paint program just for you. If Sherwin Williams, Benjamin Moore or Valspar makes it, you can get it.  Creating endless possibilities for the perfect space to be yourself.  Color plays a major role in the style of the space, so discover the choices offered.  Glacier white is an especially popular color right now, but don’t be surprised to see painted Bleu and Willow or stained Drift and Shadow for those island accents.  A paint finish allows the cabinet to retain its timeless classic style. The only downside is hairline cracks showing up at the joinery, over time as the wood shrinks and expands.

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ColorInspire kitchen (SW Espalier 6734) featured in Wellborn’s KBIS booth (2016,2017)

Finish Techniques

Wellborn Cabinet offers 8 different finish techniques that can be applied to the cabinetry to give it that special touch in completing the overall look of the space. Antiqued is cabinetry aged with care.  Its features include rub through on the corners, small dents and worm holes, and burnishing.  Cottage enhances the cozy country charm by adding splatter marks.  Seaside feels light and breezy on painted finishes with burnishing to the corners and dry brushing with Slate glaze. These finishes give the cabinet a slightly stressed and aged finish. The wood goes through a sanding process after which a special glaze is applied on the surface. Because of the added steps involved in techniques, you can expect to pay a slight up charge to achieve the look.

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Vanity Sink Drawer Base / Finish Technique – Antique

Alternatively, we are seeing less use of the Thermofoil door styles, like Nantucket and Newport, since painted finished have become more popular. A high-quality foil is pressed to a MDF substrate under intense heat.  The resulting cabinet has a light texture and is very durable.  Thermofoil cabinets are best for the bathroom because they can withstand high-moisture environments. The risk with using them in the kitchen is damage from heat. The foil tends to yellow when exposed to prolonged use of heat.

Finally, there is 24 -step superb finishing process, called Wellguard, that all stained doors and drawer fronts are subject too.  From hand selecting the finest woods to start, hand applied stain, 3 coats of sealer, all baked-on with a UV curing/ drying process.  Wellborn Cabinet takes great pride and care with the finishing of their wood products to ensure a superior product.  The process has been tested against 17 common household chemicals and food products with the long-lasting results.

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Choose Your Style

Whether it is the kitchen, bathroom or bedroom, your choice in cabinetry will greatly determine the resulting overall room style. Consider carefully the door style, color and finish you choose for your cabinetry. T

Read more about shaker style cabinets by our friends at Sebring Services.

About The Author

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Written by Bryan Sebring of Sebring Services, located in Naperville, Illinois. Sebring Services provide bathroom remodeling, kitchen remodeling, and basement finishing design-build services.

5 Home Improvement Projects That Pay Off Big

Not all home improvement projects will reward your time and money equally. While some may pay back big dividends, other remodels could actually reduce the resale value of your home. Choose to make enhancements which are highly sought-after by buyers, so they’ll confer the added benefit of raising the market value of your property.

Consider the five home improvements we recommend below if you’re keen on turning your home into an even better investment.

  1. Front Door Finesse

When prospective buyers check out your building, they can’t help but notice the front door. Installing a new, steel door will not only make the premises seem more attractive, but it will also strengthen your home’s overall security. You may be able to boost the energy efficiency of your house with a new unit as well because old doors tend to leak air through crevices in the molding or the actual material of the door itself.

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  1. Keep the Kitchen Current

Most people spend a lot of time in their kitchens preparing food, eating meals and just hanging out with their close friends and family. Therefore remodeling the kitchen space is something many homeowners put at the top of their list.

2014 Palmetto Bluff Idea House. kitchen overall
Wellborn Cabinet Inc. – Wellborn.com
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Wellborn Cabinet Inc. – Wellborn.com

Depending upon budget, you can start off small with new sink faucets, lights and appliances. If you have the budget to do more, consider new cabinetry. Updating cabinetry has proven as a solid investment when remodeling your home. A beautiful kitchen is a surefire way to boost the enjoyment you get from your home as well its overall resale value.

(For more information on upcoming kitchen trends, click here)

SL Idea House 2016, Designer designer/architect, Bill Ingram
Wellborn Cabinet Inc. – Wellborn.com
  1. Siding Replacement

Just as your front door sets the tone for anyone who enters your house, so does siding for anyone who looks at your building from the outside. Today’s siding solutions often come with lifetime guarantees, so you’ll get a long-lasting upgrade to your home’s exterior when you spring for new siding. Siding doesn’t demand much maintenance, and it serves as a protective layer atop the outdoor surfaces of your house.

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  1. Boost Your Home’s IQ

The features now possible with would have seemed farfetched just a few short years ago. From lights that turn themselves on and off to wireless thermostats that “remember” to regulate temperatures, smart home technology can make your residence more comfortable and more responsive to your needs. They also cater to security-related concerns, because with the addition of a video surveillance system or doorbell camera, you’ll be able to see who comes to visit you before opening the door.

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These products are more affordable than they have been in the past, but it’s still important to choose equipment that’s secure and reliable; otherwise, the hassles of operating the machinery may in fact decrease the enthusiasm of potential purchasers.

  1. Deck or Patio Installation

Outdoor home improvements provide an expansion of your living spaces at a much lower cost than a custom addition would. With the right deck or patio, you can establish a location for enjoying nature without subjecting yourself to the full force of the elements. Their reasonable price tags and broad appeal among buyers of all kinds make decks and patios some of the most cost-effective ways of heightening the charm and allure of homes.

Almost everything you do to your property will have an effect – either positive or negative – on its market value. Select the home remodeling projects you embark with care, and you’ll thereby satisfy your wish to live in enviable surroundings while also setting yourself up to earn a nice profit when it’s time to sell.

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About the Author:

Beth Kotz is a freelance business writer specializing in new technology and homeowner finance. Beth earned a BA in Communications and Media from DePaul University in Chicago, IL, where she continues to live and work.

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6 Things You Need To Replace In Order To Renovate Your Bathroom

When it comes to renovating one of the most important rooms of your house, i.e. bathroom, the procedure must be taken care of very minutely. After all, this is the place which determines your level of hygiene.

Bathroom makeovers can be quite nerve wracking. Your bathroom can be a big one or a small one. A considerable amount of planning is required for remodeling one, no matter what the square foot of the area is. Starting from the kind of sanitary ware you will install to the size of bathroom vanity cabinets, everything matters. Contacting an interior decorator will be a smart decision.

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However, let me take you through a few important parts of a bathroom renovation. Take a look.

  • Floor tiles – Well, you just cannot compromise with the quality of the tiles that you will ask the contractors to install for your bathroom. Replace the old cracked tiles with slip-resistant tiles for the flooring. Since bathrooms remain wet most of the times, slippery floors can lead to major accidents. For the walls, you can opt for normal tiles. Since you are renovating the entire bathroom for the better, it is smarter if you invest a little more and install tiles of high quality. If your tiles are of inferior quality, water leakages will cause a lot of problems. Also, leaking walls and tiles are a den for fungus, mold, and mildew which can hamper your health in a lot of ways.
  • Luxury sanitary wares–We all dream of a luxurious bathroom. Gone are the days of sanitary ware where only comfort and usage purpose were considered. Now, bath ware or sanitary ware should not only be comfortable to use but also look expensive and classy. People have this misconception that luxury bath ware means a huge decrease in the current bank balance. No, if you research carefully you can get stylish and user-friendly bath were at affordable prices. Opt for a reputed brand that has been into the bath and sanitary ware manufacturing for a long time. Buy beautiful and stylish bathtubs, shower heads (which can include a massage shower head or a rain shower head), shower enclosures, etc.

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  • Wallpapers – If you want your bathroom to have a designer look, opt for wallpapers on the walls. Nowadays, wallpapers are available in a variety of colors and textures. Install one in your bathroom for completing the look. Wallpapers can make your bathroom look extremely stylish.
  • Bathroom vanity – Perhaps the most important part of remodeling a bathroom is choosing the right bathroom vanity. It is the most prominent feature of a bathroom and can add a class to your bathroom. If the old cabinet has got marks or dents on it, damp at places, eradicate it. Buy a new Choosing bathroom vanity cabinets can be quite a task. It depends on how many drawers you need and what items you would keep in them if you need double sinks or a single one is enough to serve your purpose, etc. Opt for a reputed company who is into cabinets manufacturing business for quite some time. Wellborn Cabinet features many product lines that offer cabinetry for every room. With their Elegant Bath Collection, you have the opportunity to pick from over 30,000 door styles, wood species and finish combinations. Also, semi-custom options are available for more design flexibility.
  • Lighting – As we all know, lighting can change the look and feel of a place like anything. Replace the old ones and install decorative, modern day bathroom lighting.
  • Other things that need attention as well – Other things that form a part of your bathroom like a large mirror, shower curtains, etc must be changed as well.

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  • Bio:Sean Graham is a lifestyle blogger and here he has given tips on remodeling bathrooms by using wallpapers, lights, wallpapers, bathroom vanity cabinets, etc. Buy bathroom vanity from companies who also sell kitchen cabinets wholesale.

Plan Your Second Story Additions with These Expert Tips

These days there is no shortage of information on the theme of residential home renovation. It’s a simple as turning on the TV or browsing the internet, however what most people fail to realize is it’s not even close to the reality of what goes on in the field. TV shows tend to quickly show the phases involved as if they are seamless and it leaves the general public thinking they are just as capable as what they’ve just watched on TV. In the real world residential remodeling is very challenging and requires an experienced contractor to get the job done correctly and on budget. Here are some insider tips to give you that edge when planning your second story addition.

An Experienced Architect/Engineer

This is extremely important when dealing with second story additions. They are unlike bathrooms, kitchens and other construction that require less square footage and engineering. Don’t take the cheapest price or think that a designer fresh out of college is your best bet. These front end plans, planning and execution marry your conceptual ideas and coordinate them into a structural frame that will be safe and signed off by your local governance. An architect worth their salt with be savvy of structural code somewhat and have a healthy relationship with a general contractor to get the project done correctly. When considering design be willing to spend extra where it matters. We’ve seen clients try to save on items such as not blending home to original siding, removing stone veneer walls, and square footage of project to come back afterward with regret. Work with your experienced architect and they will help you greatly in this process.

Stairs in Design

One major component that you will no doubt need to start thinking about for any second story add-on is your stair layout. Where will you put your set of stairs for the new room? You’ll need to sacrifice some area on 1st floor so it’s smart to begin discussing this with your spouse prior to meeting with the architect. The architect will have great ideas as well but it doesn’t hurt to reflect on which areas will be much more difficult than others to place a set of stairs versus areas you are willing to sacrifice.

Utilities May Need an Upgrade

With more square footage starts the conversation of how to appropriately handle the new living area. Items such as electrical for new outlets and new updates in the building codes have required to upgrade old service panels that no longer cut the mustard. Plumbing for the new bathroom is also a consideration, although this is typically something that you will not have too much of an issue with. Your room will also need to have the correct ventilation so keep in mind heating and A/C will be considerations and will most likely have to be upgraded or re-routed and expanding in the cavity of your new ceiling. As second stories take up more square footage you can expect to upgrade the utilities.

Foundation Modification

Due to engineering and carrying a much heavier load that people will be inhabiting you can expect to have some sort of foundation modifications in your phase of construction and planning. Entryways and stairs require new foundations and your architect will scope out areas to pour deep concrete footings in the current foundation to provide the necessary strength.  These will all require an inspection to pass before moving forward with the next phase so you can ensure you aren’t inhabiting a weak second floor that is unsafe in the future years to come.

So there you have it, these are some advice to consider that you likely won’t hear from someone who isn’t directly in the trades. If you do your homework and start thinking about these realities of a second story construction project you will be ahead of the curve!

Plan Your Second Story Additions With These Expert Tips

About the Author:

Cody Bollerman serves as an officer at SJB Construction Incorporated in San Diego. SJB Construction Inc. specializes in room additions and second story addition in San Diego since 1983. With over 3,000 design to build projects to date they are one of San Diego’s most trusted contractors in regards to adding a room onto your residence.

Cody Bollerman

 

 

Social Media Tips Your Company Can’t Afford To Ignore: Beginners Basics

The world of marketing has shifted over the last decade, as I know all of you are aware. What you were doing 10-15 years ago is likely not as effective as it once was. Digital is taking over the world, with social media the reigning king. While some may think that social media is just for teenagers, others may be well aware that it is an important facet of their marketing plan. Whatever side of the fence you are on, you need to understand that in today’s marketplace, those who do not embrace this change will soon be left behind. However, it can be scary and somewhat intimidating when trying to attack this new medium that you may have little experience with. I’m going to give you some tips that will help you get moving in the right direction!

Social Media Tip #1:

You can’t do it all.

Choose a few platforms to do really well instead of being mediocre at all of them. One of the main reasons that social media can seem so intimidating is the fact that there are dozens of social media platforms, each with a different niche. Perfection is not guaranteed in all of them. You need to think hard on this before you jump on the social media marketing bandwagon, because this can be the choice that brings success or failure to your efforts. Some of the main platforms include: Facebook, Twitter, Instagram, Snapchat, Youtube, Vine, Tumblr (or any other blogging platform), Periscope, Google+, Houzz, Buffer, Delicious, Digg, Pinterest, Reddit, StumbledUpon, and many many more. In deciding the platforms that you’ll start with, ask yourself these 3 things:

 

  1. How much time or resources can I dedicate to this? If you are ready to fully commit, you can choose more platforms to tackle than if you can only dip your toes in the water. It is better to dominate one platform than to not make an impression on many.
  2. Who is your demographic and which social media platforms are they spending more time on? This is another question of key importance. If your demographic is between the ages of 45-55, you won’t have much success with Snapchat, or likely Vine. These platforms skew a much younger generation. Facebook has an older demographic, while Twitter is popular with a middle aged crowd. Do your research before getting started! You’ll be wasting time and resources if you don’t.
  3. Ask yourself what your key demographic would be looking for on these platforms. This greatly depends on your business. If you are in the Kitchen & Bath category, you know that there is a lot of information that goes into making the decision to remodel. If your audience would be craving information & clarity, you need to know. If they’re looking for design inspiration, you need to know, if they’re looking to know more about your specific business, you really need to know! Don’t give them what you THINK they want, give them what they want.

 

Social Media Tip #2:

Make a plan.

After you’ve done your initial research on the platform(s) that you should be focusing on, you need to make a plan. If you’ve decided that your audience wants information about product materials & design inspiration, you may have chosen to start a blog (on your website or Tumblr), to share this information on Facebook (The platform your demographic is using) and to share design inspiration on Pinterest (where your demographic goes to get ideas on style and trends). Here are some tips on how to make your plan.

 

  1. When to post. Research the best times of the day to post on your platforms. This can have a big impact on your engagement, which is the point of your posts in the first place. Every industry is different, and those that like or follow your page will have their own habits of checking social media. There are many tools online that can help you with this. Sprout Social is a dashboard that will give you key information on your demographic’s habits. You can use IconoSquare for Instagram stats or TweetDeck for Twitter. If you spend some time digging, you can find anything you’re looking for.
  2. How often will you post? You want to make sure that you post consistently, but not TOO frequently. Those who will follow your social media accounts want to see action, or they will lose interest. There are different “rules” for each platform that you can find if you do your research.
  3. Research competitors & businesses in similar industries. This will give you ideas on the type of content that may work for your audience. If you see certain types of posts with lots of engagement, take it as a sign that this audience is interested in what they’re being given. Adjust these concepts to make them your own. This is a “Hypothesize, Test, Repeat” kind of thing. You may not hit a homerun on your first try, but analyze what is working vs. what is not, and adjust accordingly. Doing your research up front on posts that are working for others will save you a lot of time in the end. Take a look at the hashtags that are being used by your audience and tie them into your posts! Make sure you link all posts back to your website, when at all possible. The point is not just to engage on social media, but to pull them into the buying funnel!
  4. Put it in writing (or typing). Now that you know where you’re posting, when you’re posting and what you’re posting, you need to set it in stone. Nothing great is ever accomplished without a plan. There are many templates online of content calendars for social media that you can edit in Excel or Google Sheets. They will have columns for all the key information that you’ll need to effectively plan you posts. You can opt for a social media dashboard like HootSuite, which will allow you to plan & schedule all of your posts (for most platforms) in advance. This will definitely save time. I recommend you take 1-2 hours each week getting all of your posts scheduled for peak posting time.

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Social Media Tip #3:

Engage to get engagement.

I’m sure that you’ve heard the saying “To have friends, you need to be a friend.” This concepts hold true in the world of social media. It is rare to get without giving in some way. Social media can be seen as a “Cocktail Party”. When you think of it this way, it helps you understand the concept more clearly. When you’re at a cocktail party, you don’t simply go up to everyone you see and tell them why they need to buy from your company. That would be very inappropriate and in-your-face. The key is to network. You meet someone, have a great conversation with them, and let them know what you do. You become interested in what they do and how you can help them. When that person is in the market for your services, they may reach out to you, as they remember the positive interaction that you shared. They may even tell their friends about you! Keep this in mind as you embark on your social media journey. You need to genuinely be interested in the business or lives of others to get people interested in you. Seek out companies like yours or individuals in your demographic to follow or connect. Engage with their content and share your thoughts! This is the “introduction” at the cocktail party. Remember that this is a long term plan to increase awareness and sales in your business, and you will need to work at it in order for it to work for you. Once your posts are scheduled for the week or the month, log on various times during the week to engage, or answer questions or comments directed at you. This is key in becoming successful in social media.

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In our next article, we’ll dive a little bit deeper into social media marketing success. There is a lot to learn, but if you take it one step at a time, you will find that it not only gives you a great return on investment, but it will give you much deeper insight into what your customers are looking for. Until next time, pleasant posting!

 

Written By: Allie Bloyd

 

Allie is the Marketing Director at Builders Surplus. Builders Surplus is a full service remodeling and renovation company in Louisville, Ky and Newport, Ky, which also serves Cincinnati, Oh. Builders Surplus focuses mainly on Kitchen and Bathroom Design, Flooring, Windows, Doors, and Tile. If you have any questions for the author, feel free to comment below!

 

3 Ways to Get More Reviews for Your Remodeling Business

Get More ReviewsSuccessful Business owners know that their next customer will often come as a referral from an existing customer. With an excellent product and customer service, it is easy for this source of new business to grow and thrive.

Today over 87% of US adults are internet users and two things have changed.

  • Reviews of businesses are increasingly being posted online
  • People are researching businesses referred to them online

The problem is that it is inevitable that despite a business owners’ best efforts there may be a few customers who are not 100% satisfied. If the search results for a business show negative reviews you may lose prospective referrals.

3 ways to ensure a great online reputation and get more reviews

  • Build a robust web presence which is more than just your website. When a potential customer searches for you across any channel, they can find you. We recommend along with your website you ensure you have a social media presence, claim you business in local directories and niche networks like Houzz, Yelp, etc.
  • Have a plan in place to monitor your reviews and mentions of your business and respond quickly. Even if you have a negative review, people seeing the business respond will have a positive feeling towards the business.
  • Ask for reviews from all customers, the more reviews you get the higher chances that your positive reviews will outweigh your negative reviews.

Use GeoJuice to get more reviews from your customers.

[youtube https://www.youtube.com/watch?v=JgbZtS0JEjE]

Give your contact details to the Surefire Social team and get a free evaluation of your web presence and a free eBook Online Reviews for the Home Improvement Pro.

5 Reasons to Have Your Website Address on Your Work Vans

Van wraps are like rolling billboards for your business and done well, you can see an uptick in your business through this channel. It is worthwhile spending money to colorfully wrap your work van since you want prospective customers to carry the right perception of your business.

Some essentials to have on your remodeling vehicle include:

  1. Your Brand, Logo and company name.
  2. A nice photo of a project or a fan deck of 2 to 3 awesome project photos.
  3. Large eye-catching text about your business in 3 words.
  4. Credibility Signs – Manufacturers, Memberships, Certifications.
  5. Ways to contact your business.

If your territory covers large metropolitan areas with heavy traffic, your prospective customer may be looking at your work van as they crawl through traffic.  A  memorable van wrap can ignite imagination and interest.

Here are 5 reasons that you should have your website address on your truck:

Increasing Your Online Visibility While Offline

  1. A leading remodeler and thought leader from Dallas, Chad Hatfield recently gave this advice in a Surefire Social Webinar. Your website address is more important than your phone number since you want your prospects to see your work and research your company to determine that their project is in line with the work you do. Hatfield’s company Hatfield Builders has removed the phone number and only have the web address HBDallas.com on their work vans.
  2. Easy to remember Web address is key.
  3. When your van is parked at a job site a QR code painted on the van can help prospects point their phones to the QR code and visit your website.
  4. Social buttons specially Houzz, Facebook, and Twitter on the van also indicate that your business is engaging with customers on these channels and allows them to see your project photos and details.
  5. Have a nice distinguishable font size for your web address.

How are you wrapping your work vans? Is your website in step with your van wrap? How do you think about branding for your business both offline and online.

If you would like help with designing your truck or van wraps, let us know! Wellborn Cabinet, Inc. has predesigned wraps available for our dealers and authorized contractors.

About the author: Shashi Bellamkonda, Speaker and Digital Marketing Expert, is Chief Marketing Officer (CMO) of Surefire Social – Bellamkonda is also the Adjunct faculty member of Georgetown University. Surefire Social is Wellborn Cabinet’s Marketing Partner and a leading provider of comprehensive, lead-driven digital marketingfor dealers, contractors and remodelers across North America.

Closet Design with Denise Butchko – Shoe Storage – What's Your Pick?

Cubbies Aren’t Just a Chicago Baseball Team – Or Are They? So what do baseball and Chicago have to do with design?  Well, with baseball, I’m not sure yet.

But in reference to design, the answer is a lot. There’s ton of great design and architecture in the windy city and fair amount has been driven by famed minimalist architect Ludwig Mies van der Rohe. If you’ve ever heard the saying that “less is more” – it came from Ludwig.  761615993279b4921105864fb68cc191

Being a Chicago gal, his philosophy and mine are quite harmonious. So, while embellishments are beautiful and I really appreciate and admire the look of a space (say, kitchen or closet) that has base and crown moldings and columns and detailed designs on the doors and drawers, I love simple.

And if you boil down simple into designed closet solutions, in my book, shelves are better than cubbies. They’re also more functional and space-saving than angled shelves.

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And here’s the “science” (Butchko science, that is) behind that:

Lots of people see – and then want – angled shoe shelves.

I can see why.  They’re pretty.  They also allow you to see more of your shoe at a glance, which is a plus.

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The counter sides to pretty are:

-Angled shoe shelves are more expensive than flat, adjustable shelves

-Angled shoe shelves take up more space than flat, adjustable shelving

-Angled shoe shelves can pretty much just be used for shoes – and perhaps magazines – and who stores magazines in their closet? (If you do – I do NOT want to hear about that!)

So if you need to maximize every inch – and/or the client thinks they will re-sell their home in the next five years – I recommend flat, adjustable shelving.

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Regarding “Cubbies” (unless you’re referring to that Northside Chicago baseball team) – the short answer is that I am not a fan. I’m all about being organized (and have said for years that an organized life is easier to live) but cubbies are “over organized”. When shoe styles change and now you have wedge sandals – you can only fit one per cubbie. And what else can you store in those cubbies?

Don’t say magazines. And don’t say “world series titles” either (although in reference to the Chicago Cubs, there’s plenty of space for that!).

I’ve done one – count em – one – master closet with shoe cubbies in my +ten years of designing and that was because the client absolutely insisted.

Just because an idea looks like a good one doesn’t always mean that it is.

So here’s to making your closet designs more effective. And if you’d like to keep learning more, join me in the platform of your choice so we can connect!

Google+ Community – Marketing Interior Design 

Facebook – Butchko&Company

You Tube  – Denise Butchko

What’s that you say? You don’t have a platform of choice? Oh my! Check out some insights on any of mine and get rolling. You’re “burnin’ daylight” as Dr. Phil would say.

About our Guest Blogger: Ms. Denise Butchko

By merging a unique background of custom storage design and marketing, I’m able to share great, industry specific tips to help you with your business, whether that’s designed solutions or social media marketing guidance. I’ve been designing closets for over a decade and serve as a judge for our industry “Top Shelf” Design Awards. I’m also a member of the first graduating class of Registered Storage Designers through the Association of Closet and Storage Professionals. I love teaching and sharing – in person and online – and look forward to connecting with you, so join me on any (or all) of my social profiles.

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Just Say “NO” To Shelves Below

by Denise Butchko

The closet consultation conversation often begins with the client saying: “And I’d like some shelves for shoes on the bottom”. If you’ve designed a dozen or more closets – you’ve heard this request from a client.

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Maybe it’s time for a change!

Just because you were raised with storing your shoes on the floor underneath the single hanging rod that existed inside your reach-in closet DOES NOT mean it’s the best practice to employ today.

And just because you see it advertised that way does not make it a good idea either.

Typical hanging garments average 24” in depth. That means when they are hanging on a hanger inside your closet, they occupy about two feet of space.

I’m willing to bet that NOT ONE of you reading this has feet that are 24”.  I don’t even think Shaquille O’Neal has feet that big.

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Wow!

So what that means is that if you put shelving underneath hanging, you’ve got to clear your clothing out of the way to be able to see what’s on that shelf. You’re looking down into the darkness to find your black shoes.

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Makes perfect sense….Right?

Makes sense to me.

Make finding your shoes as difficult as possible.

How about the opposite?

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Bring your shoes into the light.

Best practice in the closet industry is to bring those shoes into the light (pretty high minded of us isn’t it, outwardly worshiping shoes in such as a way as to allow them prime location in our closet space).

Yes, you can put 24” deep shelves below your hanging, but if you do that, those shelves should be pull out shelves or you’ll never remember the items that get pushed to the back on this deep of a down low shelf.

If you want drawers under hanging – that’s an option but standard industry drawers are 14” and 16” deep – so your hanging will “hang out” (and not in a cool way) over the standard drawers and block your access.  It’s also a bit more difficult for people who are petite to reach that higher rod – so it’s not a design practice I ever put in to play.

So you either put shelving above a short hang rod or do an entire column (or stack or section) of shelves to accommodate any items you would normally store on shelves – be it jeans, t-shirts and yes – even shoes.

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Use Shelving to create areas for T-shirts, jeans and linens. It’s up to you!

And how do you keep learning these wonderful insights and tips so your designs become more effective and your sales increase?

Join me in the platform of your choice so we can connect!

Google+ Community – Marketing Interior Design 

Facebook – Butchko&Company

You Tube  – Denise Butchko

What’s that you say? You don’t have a platform of choice? Oh my! Check out some insights on any of mine and get rolling. You’re “burnin’ daylight” as Dr. Phil would say.

About our Guest Blogger: Ms. Denise Butchko

By merging a unique background of custom storage design and marketing, I’m able to share great, industry specific tips to help you with your business, whether that’s designed solutions or social media marketing guidance. I’ve been designing closets for over a decade and serve as a judge for our industry “Top Shelf” Design Awards. I’m also a member of the first graduating class of Registered Storage Designers through the Association of Closet and Storage Professionals. I love teaching and sharing – in person and online – and look forward to connecting with you, so join me on any (or all) of my social profiles.

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Teaching You Social Media Best Practices
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Official Website for Butchko & Company