Social Media Tips Your Company Can’t Afford To Ignore: Executing With Excellence

After my last article on social media tips for beginners, I thought we could step a bit deeper into the depths of the social media ocean and come up with a few pearls of wisdom. Some of these tips can be executed right away, but others will take time and you’ll need to build upon your skills in order to reap the full benefits. You’ve already gotten your feet wet, so now it’s time to dive right in with 10 more tips to take your social media game to the next level!

  1. Remember the Reason: Relationships are the name of the game in social media, so no matter how badly you want to master this new craft for your business, don’t forget to approach it with a spirit of helpfulness and friendliness. The point of social media is to put a human voice and face to your brand. Don’t let the stuffiness of day to day buying and selling overwhelm your presence.
  2. Collect Data. This is one of the most valuable functions of social media. The data you can gather on your demographic and target audience is priceless. In addition to the standard age and gender questions, you can find out what makes your customers tick. You can find out what their pain points are, what their questions are, what they relate and react to. Don’t let this data go by the wayside. Record it and return to it often.
  3. Act On Your Data. When you find a new nugget of wisdom about your audience, don’t just write it in your notebook. Act on it. Adjust your efforts to fill this need, answer this question, or offer the type of information that their craving. This will help you produce quality over quantity in terms of content.
  4. Focus on campaigns that run across all social media channels. As we discussed in the last article, you shouldn’t try to build a strong presence on all channels. Stick to 3 or 4 to start off with. Create a campaign that can be translated onto all your targeted platforms. But beware, you can’t typically take the same photo and content and successfully post it on all channels. Different word limits, ideal photo sizes and key hashtags will differ on these channels, so adjust accordingly. Keeping the message the same on all channels will promote easy recognition of your brand and it’s values.social media
  5. Research Repeatedly. We covered researching before planning in the last article, but research should be a regular part of your social media journey. Continue to research your competitors and see what is and what is not working for them. Research the best hashtags to use. You can find this on sites like com or hashtagify.me. Using appropriate hashtags can spread your content much farther than your immediate followers.
  6. Use calls to action! As in any advertising medium, use calls to action and a sense of urgency to drive your potential customers into the buying funnel. While social media is not all about buying and selling, but when your posts directly relate to your products or services, there is no harm in adding a simple call to action. It can be as easy as “Click to shop more of these _____” or “Sign up today for more ways to save!”. Getting them to convert to your website or email list is the name of the game. Guide them in the right direction with a little encouragement!
  7. Test different image shapes, sizes, fonts, colors and even emojis to maximize your reach or gain quick recognition with your followers. Sometimes the small things make you stand out and can break through the clutter in a newsfeed or timeline.  In our “Before and After” and “This or That” posts, we found that if we made our image twice the height of a standard Facebook image, our reach would triple or even quadruple! This happens because more than half of all Facebook users are on mobile. When you view this post on mobile, it entices you to click to see the “after” or the “that” image that you can’t see due to the size. The key is to put the “AFTER” or “THAT” text in the middle of the photo, so that people will understand that there is something to see below. When people are constantly clicking on your image, they’re telling Facebook that they value your content, and Facebook recognizes it as more important, making the reach skyrocket. In addition, those who click your post are served more of your content in the future because Facebook knows that they feel it is relevant. Without testing, trial and error, and closely monitoring the way that our fans are interacting with our content, we would have missed this awesome realization!
  8. Use contents to grow reach, engagement and the “fun factor”. Simple giveaways can be extremely powerful. Many contests will tell fans to like, comment and share to have a chance to win. These posts can get hundreds of thousands of interactions, with most of the giveaway prizes worth only a few hundred dollars. That kind of engagement is worth every penny.giveaway
  9. Make it trackable. Make sure that if you’re promoting contests, giveaways, discounts or specials on your social media accounts, that you have promo codes associated with them for your sales staff. This will allow you to see how many people are claiming this discount in store. This allows you to see which channels are working well for your target audience, or what categories are especially of interest.
  10. Cross Promote Social Media Channels With On And Offline Channels! I can’t stress this one enough. If you are going to take the time to use social media, make sure you get the biggest reach possible. This can be done by sending email blasts about your social activity, putting social share and follow buttons on all of your blogs, images, products, and pages on your website, putting social icons in your email signature (all staff should have this with an invitation for the recipient to follow for “Daily Design Inspiration” or whatever your company provides via social media.) You can also tie this to your other advertising channels, such as TV commercials, radio ads, or in store signage. This makes it easier for customers to follow you no matter where they are when they see your message or interact with your business.Social Media 

 

 

 

 

 

 

 

Good luck in your social media journey! If you have patience, persistence and dedication to follow the tips that I’ve laid out, I’m confident that your social presence will continue to rise daily. Don’t lose faith if things don’t take off over night. This is a marathon, not a sprint, so don’t burn yourself out in the beginning. Have a plan and pace yourself so that you will be sure to endure in your efforts for years to come. Pleasant posting!

Written By: Allie Bloyd

Allie is the Marketing Director at Builders Surplus. Builders Surplus is a full service remodeling and renovation company in Louisville, Ky and Newport, Ky, which also serves Cincinnati, Oh. Builders Surplus focuses mainly on Kitchen and Bathroom Design, Flooring, Windows, Doors, and Tile. If you have any questions for the author, feel free to comment below!

 

 

5 ways to incorporate accessories into your kitchen

Your kitchen is your happy place. Cooking should be made easy when you have the perfect accessories placed within your cabinetry. Accessories help organize and store all your utensils, pots and pans for your personal convenience. Here are 5 must haves in your kitchen to make cooking as easy as possible!

Knife Drawer

Keep all your knives organized, sharp and ready to use, with our knife drawer kit. The kit has full extension soft close guides that provide full access to the drawer. Have little ones? Our magnetic lock kit is the perfect solution. The lock system does not require the standard keys or keyholes, therefore maintaining the look of your drawer front.

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Base Cutlery Pullout

Every great chef knows that you are only as good as your utensils, but having so many sizes and brands can make them a nightmare to store. That is no longer a concern with this organizer! This pullout comes with stainless steel utensil bins, knife inserts, and a lower shelf for more storage.

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Base Filler Peg Pullout

Utilize every inch of your cabinet space, whether it is behind a decorative filler or in a corner, the peg pullout will make “wasted space” a thing of the past! The removable hooks and pegs on the stainless steel panel provide endless storage customization.

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Spice and Culinary Drawer

Cutlery, spices and knives all in one answer! You can achieve this design by pairing the following: Drawer Cutlery Organizer, Container Organizer with glass containers and a Knife Block Organizer. All of these accessories are available in deep and rich Walnut wood grain.

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Pot and Pan Pullout

This cabinet provides a tiered pullout shelf to add convenience when putting away pots and pans. The pullout drawer, with soft close drawer slides, provides a full visual of all that is in the cabinet, along with easy access to the stored items.

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The next time you decide to design your kitchen with Wellborn cabinets, remember these unique accessories in your kitchen! The next time you are planning a new construction project or remodel, remember to consider these accessories in your kitchen design!

To learn more about Wellborn’s accessories, click on the link below:

http://www.wellborn.com/d3Apages.php?item=BROWACC

 

The 5 Smartest Solutions Your Cabinets Need, Now

The word “cabinet” doesn’t exactly connotate technical innovation–but perhaps it should. After all, we’re living in the technology age so why aren’t your cabinets? Below, you’ll find 5 of the smartest solutions for your cabinets and where you can go to get in on the action.

5. LED Lighting

You want an easy way to brighten those countertops, and we hear you! You want to brighten your dark drawers, we hear you even louder! Turn to LED lighting to illuminate every area of your kitchen. Many cabinet companies are manufacturing LED lighting ready solutions with pre-drilled and routed mounting locations for fixtures and wires. LED lighting is also an easy retrofit as well. There are a variety of styles to choose from and they’re all available at your professional cabinet hardware dealers.

 

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4. Drawer Organizers

Keep your stuff stored with style. Drawer organizers come in a variety of shapes and sizes and are designed to keep your clutter more organized. Out of control spice drawer? They have an organizer for that. Lots of charging cords and headphone sets mixed together? There’s a drawer organizer for that too!

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3. Blum Servo-Drive

Do you ever wish you had an electrical opening support system for your cabinets and drawers? Doors and drawers that open automatically with just a light touch or a gentle pull of the handle? Check out Blum (pronounced bloom) self-opening cabinets and drawers, for an elegant must have addition to your kitchen or bathroom.

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2. Glideware

Stacking and scratching your precious pots and pans is annoying. Plus, the one pot or pan you need ALWAYS seems to be on the bottom of the pile. Quit stacking and start organizing with Glideware. These products will not only revolutionize your cabinet space, they’ll also make every single cook in your life jealous.

*This will be available to order: May 2, 2016.

 

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1. Docking Drawer Power Outlets

Is technological clutter overtaking your counter tops? Why not de-clutter with an in-drawer power outlet? Until Docking Drawer, there was not a safe way to install an outlet inside a cabinet or drawer. Now there is a purpose built solution that is listed to the UL 962.a standard. Passing inspections is a snap with long lasting and reliable in-drawer electrical outlets (plus new eye-catching outlet covers in multiple colors) by Docking Drawer.

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About Docking Drawer

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Docking Drawer is the in-drawer electrical outlet market leader offering a full array of ETL Listed solutions charging and powering today’s connected lifestyle. Our simple-to-specify outlets offer a safe and reliable way to add movable outlets inside drawers to keep your home and business organized. With a variety of charge and power applications, Docking Drawer can be installed in kitchens, baths, closets, or professional locker rooms and medical facilities providing an innovative and functional power source with a clutter-free aesthetic.

To learn more about Docking Drawer, check out their website: http://www.dockingdrawer.com/

Wellborn offers several accessories for your drawers, to learn more about each option, check out Wellborn Cabinet’s website at http://www.wellborn.com/